“I’m an agronomist” is a recruitment campaign a team of us put together at Iowa State University’s Agronomy Department. It was successful in many aspects including a doubling of undergraduate students during its first four years of running. I wrote about the campaign in the Journal of Natural Resources & Life Science Education. The success was recognized by awards from the Iowa State University, College of Agriculture & Life Sciences and the Association for Communication Excellence.
To provide some evidence for why we think this campaign is successful, here is a graph of agronomy’s enrollment: