“I’m an agronomist” Campaign

i'm an agronomist tent

“I’m an agronomist” is a recruitment campaign a team of us put together at Iowa State University’s Agronomy Department. It was successful in many aspects including a doubling of undergraduate students during its first four years of running. I wrote about the campaign in the Journal of Natural Resources & Life Science Education. The success was recognized by awards from the Iowa State University, College of Agriculture & Life Sciences and the Association for Communication Excellence.

To provide some evidence for why we think this campaign is successful, here is a graph of agronomy’s enrollment:

Increase in undergraduate enrollment for ISU's Agronomy Major coinciding with the launch of the "I'm an agronomist" campaign.

Increase in undergraduate enrollment for ISU’s Agronomy Major coinciding with the launch of the “I’m an agronomist” campaign.